For colleges and universities around the world, John Wiley & Sons is proud to announce Financial Accounting: IFRS Edition, by Jerry J. Weygandt, Paul D. Kimmel, and Donald E. Kieso, which incorporates International Financial Reporting Standards (IFRS) into the existing textbook framework. On almost every page, the book addresses every accounting topic from the perspective of IFRS while still hi…
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We ve got you covered for Principles of Management with John Schermerhorn s Introduction to Management 12th Edition. From new cases and self-assessments to the Fast Company Video Series and Management Weekly Updates, the text and its comprehensive suite of resources promote critical thinking and active learning.
Information is traveling faster and being shared by more individuals than ever before. "Managing Information Technology Projects, REVISED 6E, International Edition" offers the 'behind-the-scene' aspect of technology. Although project management has been an established field for many years, managing information technology requires ideas and information that go beyond standard project management.…
No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action.
Strategic Management of Technology and Innovation
Covers the range of materials that are encountered in the construction process, from traditional materials such as stone through masonry and steel to plastics and composites
Design successful marketing campaigns with THE MARKETER'S GUIDE TO PUBLIC RELATIONS IN THE 21ST CENTURY! This marketing text delivers the tools needed to help you design successful strategies and tactics that maximize awareness, communicate product benefits dramatically, and motivate consumers and business to business customers to act. You will learn find where your customers are, place marketi…