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Found 2 from your keywords: author=Philip Kotler

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Social marketing : influencing behaviors for good (4th ed)

No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action.

Edition: 4th ed
ISBN/ISSN: 9781412981491
Collation: xi, 502 p. : ill. ; 24 cm.
Series Title: -
Call Number: 658.8 LEE s

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