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Found 1 from your keywords: subject="Marketing -- Manageme...
cover
The marketer's guide to public relations in the 21st century
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Thomas L HarrisPatricia T Whalen

Design successful marketing campaigns with THE MARKETER'S GUIDE TO PUBLIC RELATIONS IN THE 21ST CENTURY! This marketing text delivers the tools needed to help you design successful strategies and tactics that maximize awareness, communicate product benefits dramatically, and motivate consumers and business to business customers to act. You will learn find where your customers are, place marketi…

Edition
-
ISBN/ISSN
0324312105
Collation
viii, 287 p. ; 24 cm.
Series Title
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Call Number
659.2 HAR m