Social marketing : influencing behaviors for good (4th ed) | KOLEKSI TEXTBOOK UBAKRIE

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Social marketing : influencing behaviors for good (4th ed)

Philip Kotler - Personal Name; Nancy Lee - Personal Name;

No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action.

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UMUM (Rak Buku Paket) 658.8 Lee s

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Currently On Loan (Due on 2023-03-25)

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UMUM (Rak Buku Paket) 658.8 Lee s

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Currently On Loan (Due on 2016-02-22)

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Detail Information

Series Title: -
Call Number: 658.8 LEE s
Publisher: Thousand Oaks, Calif : SAGE Publications., 2011
Collation: xi, 502 p. : ill. ; 24 cm.
Language: English
ISBN/ISSN: 9781412981491
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: 4th ed
Subject(s): Social marketing
Behavior modification
Specific Detail Info: -
Statement of Responsibility: -

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