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Strategic Management and Competitive Advantage Concepts and Cases (4th.ed)

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Detail Information
Series Title
-
Call Number
-
Publisher
Boston : Pearson.,
Collation
-
Language
English
ISBN/ISSN
9780132560450
Classification
658.4012
Content Type
-
Media Type
-
Carrier Type
-
Edition
4th Ed
Subject(s)
Strategic planning
Industrial management
Business planning
COMPETITIVE ADVANTAGES (ECONOMICS)
Specific Detail Info
Pt.1. The Tools of Strategies Analysis -- Ch.1. What is Strategy and the Strategic Management Process? -- Ch.3. Evaluating a Firm's Internal Capabilities -- Pt.2. Business-Level Strategies -- Ch.4. Cost Leadership -- Ch.5. Product Differentiation -- Pt.3. Corporate Strategies -- Ch.6. Vertical Integration -- Ch.7. Corporate Diversification -- Ch.8. Organizing to Implement Corporate Diversification -- Ch.9. Strategic Alliances -- Ch.10. Mergers and Acquisitions -- Ch.11. International Strategies.
Statement of Responsibility
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