APA Style

Kotler, P., Lee, N. (2011). Social marketing : influencing behaviors for good (4th ed) (4th ed). Thousand Oaks, Calif: SAGE Publications.

MLA Style

Kotler, Philip., Lee, Nancy. "Social marketing : influencing behaviors for good (4th ed)". 4th ed Thousand Oaks, Calif: SAGE Publications, 2011. Text.